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How to Build a Social Media Presence on a Low Budget
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How to Build a Social Media Presence on a Low Budget

When starting a new business, you’re hoping to spend as little as possible and gain as much as possible, right? Let’s start with the basics: social media, the magical place where your followers currently reside, oblivious to the fact that they need your business in their lives. How do you spark their interest and keep them coming back,...

5 Mistakes New Business Owners Make (and How to Avoid Them)
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5 Mistakes New Business Owners Make (and How to Avoid Them)

*This article was written for and featured on The Mom Empire Let me start by saying I’ve worked for many startup companies and have watched some grow successfully, while others struggled to thrive and eventually evaporated. From years of working in many different industries and closely watching the making of successes and failures, I am...